Litmos Community Team (Litmos Team) asked a question.
Driving Course Completions
Originally asked by a community member in the Litmos Community forum on 4 February 2025.
One of the biggest challenges of content creators is user adoption. We want our favourite e-learning course completed by as many people as possible but often find completion rates fail to meet expectations. My focus has been to focus on design and a targeted communication plan. Design in the most engaging way to increase adoption. Communicate the course by focussing on the benefits, how it solves the user's problems. I'm looking for more ideas on how to increase course completions.
Reply from a community member, 3 March 2025
I'm just starting down this road. We have tons of content, but the marketing and enticement aspects are a weak link in the chain.
Not sure how to pull this off yet, but there probably has to be some incentive beyond learning the new information. Not sure how your course is set up, who your audience is, or if you would be able to do this, but if there is an assessment in the course then perhaps you could have an incentive where there will be a drawing for everyone who completes the course and assessment to be awarded a gift card or some swag - maybe something like 3-5 people will be selected based on those who completed the course with an assessment passing score of 100%, or something to that effect.