Create Brands and assign Learners to those brands in a one to one relationship to control the look and feel of Litmos for each user.  The Brand can be changed for each user individually, by a one time push from a team, or through the bulk import in the People tab.

What is a Brand?

A Brand is a way to control what a Learner can see based on what Brand they are in.  Learners set to a Brand will have the follow items designated for that brand:

  • Email Templates (see the Email Templates article for more information)
  • Logo

What is the difference between Teams and Brands?

Although the basic concept to categorize Users with Brands and Teams are very similar, the purpose of these two features is very different.  

  Brands Teams
Relationship to Users One to one One to Many
Assign Courses and Learning Paths Does not control what Courses and Learning Paths a Learner can see Assigns Courses and Learning Paths directly to users and makes them available through the Course Library
Controls look of the Platform A user's Brand determines what logo they can see Teams have no control over what platform looks like to a user
Control Emails sent A user's Brand determines what emails they will receive Teams have no control over what emails a users receives
Access Roles and Leaders There are no Leaders or Access Roles controlled by Brands  Team Leaders and Team Admins have the ability to run reports and do basic Administrative actions for their Team 


How do I create and edit a Brand?

All accounts will start with a Default Brand.  This Brand will inherit all properties set in the Theme and Email  subtabs.  The Default brand cannot be changed from the Brands subtab and will need to be changed from the Themes and Email subtabs.  All additional Brands can be edited from the Brands tab.    

To create a new Brand: 

  1. As a Account Owner, navigate to Accounts > Brands
  2. Select "Add Brand" 
  3. Give the Brand a name.  By default, the brand will include all attributes from the Default Brand.
  4. Select the Logo and emails that people in that Brand will see.  
  5. Click "Save"

Duplicate attributes from a Brand other than the Default Brand by selecting the "Copy" option next to the Brand to be copied. 

Note:  Brands are not available for all accounts.  Please contact for more information. 

How do I add users to a Brand?

Individually - Admins can view and change a Brand for a user from within a user's profile. Change a user's Brand by Selecting "Edit {first name}" from the user's profile, change the Brand, click "Save".

By Team - All users in a Team can have a one time push from within the Team. This can be accomplished by clicking the "Push all users under this team into a Brand", select the Brand, and click "Submit". 

Note: Assigning users to a Brand from a Team is a one time push and will not affect users who are later added to the Team. 

Bulk Import - The Bulk Import code can be retrieved from Accounts > Brands and then added to the bulk import CSV in the People tab.  This would be similar to adding a assigning a user to a Team or Course through the bulk import. The bulk import feature can also be used to update the Brand of existing users.  View this article for more information about the People Bulk Import.  

Brands Feature - As an Account Owner, users can be added to a Brand by navigating to Accounts > Brands.  Select the "Add Users" button next to the respective Brand.  Select the User and click "Assign".

Note: Because Brands have a one to one relationship, if a user is placed into a new Brand, they will be removed from the Brand they were previously in. 

How can I See what Users are in a Brand?

User Profile - Users will have the Brand they belong to at the bottom of the right hand column in their User Profile.

Brands Feature - As an Account Owner, all users in a Brand can be viewed by navigating to Accounts > Brands.  Select the "View Users" button to see the list of all users assigned to that Brand. 

Reporting - A number of reports allow a Brand column to be added or to filter by a Brand:

Quick Reports 

  • Teams Quick Reports > Users
  • People

Reporting Engine (Column)

  • Course Results Object
  • People Object
  • Assessment Results Object

Reporting Engine (Filter)

  • Course Results Object
  • People Object
  • Assessment Results Object

How do Brands Work with Language

If a User has a language that is not English, it is recommended that the email templates used for that Brand include edits to the Languages for that template as well.  If no edits have been made to the email template for that language, they will receive the English template for that Brand.  



Have more questions? Submit a request


Article is closed for comments.